Influencer Marketing Strategies From the On Deck Podcast

Influencer marketing is no longer just a nice-to-have. Now, it is how brands earn attention, build trust, and connect with the right audiences.

With over 30 years of marketing experience, Chris Herman has spoken with professionals across the industry. Check out some actionable strategies from Chris Herman, host of the On Deck podcast, that you can execute for your company today.

Influencer Marketing Strategies That Actually Work

If done in the right manner, influencer marketing can help you find trusted creators, reach the right people, and get real results. Have a look at some practical marketing strategies from Chris Herman:

1. Begin With the Right Creator

A big following isn’t always a great fit. Before you contact a creator, check their audience, content, values, and previous partnerships. Good brand vetting helps you avoid expensive mismatches and find creators your customers already trust.

2. Allow Creators to Be Themselves

People follow creators. They want to hear their voice, not your sponsored content script.

So, just give them a clear target and the key facts they need to work with. Let them generate the content in their own way. A natural recommendation is usually more believable than a slick advertisement.

3. Create Partnerships

One sponsored post can generate a spike of attention in no time. A strong brand partnership with the creator can do a lot more. Find people you can work with again, create trust with, and build your brand.

4. Track What Happens After The Post

Views and likes are helpful, but they are just the beginning. Follow clicks, conversions, referral traffic and other actions that prove if the campaign really moved people.

5. Re-use Good Creator Content to Create More Content

Great creator posts don’t have to die after a single campaign. With the right permissions, you can repurpose good content across your website, social channels, ads and other marketing tactics.

6. Keep Learning from the People Doing the Work

Influencer marketing is always advancing. An influencer marketing podcast is a great way to hear real experiences, get new ideas, and stay on top of trends without spending hours digging through every new update. Explore more real conversations on On Deck.

7. Run Smaller Tests Before Larger Budgets

You don’t have to spend your entire budget on one creator. Start small, measure results, learn what works and put more money into the partnerships that show promise.

8. Put the Audience At the Center

Before you ask “What will this creator post?” ask “Why would their audience care?” When content gives people a reason to pay attention, the brand becomes part of the conversation, not an interruption.

Micro vs. Macro Influencers: Which is the Best Fit?

Big isn’t always better. Micro creators can provide closer communities and more audience trust. But if you want to reach more people, macro influencers are your best bet.

How To Measure Influencer Marketing Campaign ROI?

Likes and views look great. But do they move people to act? Well, not exactly. Real campaign ROI comes from tracking what happens after someone discovers your brand through a creator.

• Track clicks and conversions
• Give every creator a clear way to drive action
• Survey your buyers. Ask how they found you.
• Watch branded searches to catch the impact you cannot see immediately

Frequently Asked Questions (FAQs)

What is influencer marketing?

Influencer marketing is a strategy where brands partner with content creator marketing experts who have an engaged audience to promote products authentically.

How do I choose the right influencer for my brand?

Look past follower count. You should prefer creators whose audience, content, and values genuinely fit your brand.

What's the difference between influencer marketing and traditional advertising?

Traditional ads put your message in front of people, which is often seen as a disruption. Influencer marketing lets a trusted creator introduce your brand to an audience that already listens to them.

How much should I budget for an influencer marketing campaign?

Start small with a handful of creators to test what resonates, then reallocate budget toward the partnerships that show measurable results rather than committing everything upfront.

Conclusion

Influencer marketing keeps changing, and there is always something new to figure out. The right strategy starts with asking better questions, testing what works, and learning from people who have been there.

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